The Services Premium Value Concessions (“SPVC”) program measures, recognizes, and rewards top performing SPVC Program participants with a “Program Benefit”, which is the opportunity to enter into direct negotiations for a new concession agreement. SPVC Program performance is measured by concession agreement compliance and customer service. It is desirable for DEN to retain its best concessions, as they are most likely to offer the best overall performance in concession agreement compliance and customer service, the combination of which can lead to greater revenues to DEN.
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